On Giving Tuesday, ‘No Act of Giving Is Too Small’

New York Times
By John Otis and Remy Tumin

The stamp collector who makes — and gives — millions. The community-minded son of a social worker. The donor who has given $20 a month for more than 20 years.

Those are the types of people the 92nd Street Y set out to inspire, and celebrate, in 2012 when the organization introduced the idea of Giving Tuesday — or #GivingTuesday, as it is more commonly rendered online — in partnership with the United Nations Foundation.

The idea was simple: Devise a way to spread the values of the Y beyond its Upper East Side confines, and give people a way to pivot back to the values of community and gratitude celebrated on Thanksgiving after Black Friday and Cyber Monday.